Simplicity is the ultimate

Sophistication

The beauty of a great design is that it's Intelligent yet Simple, Complex yet Uncomplicated, Vibrant but not Overwhelming

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The concept of a great logo must be vocal in representation of the business but must not be too rigid. The simplest of minds must be able to understand what the logo communicates and the best of minds must also fall in love with the beauty of the intelligence that the logo is

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